PURE KIWI GENIUS

When Abe’s Bagels teamed up with Marmite to create a new range of co-branded Abe’s Marmite Bagel Crisps, it was our job to amplify it in the market. In our minds, Abe’s Marmite Bagel Crisps were a world-first product unique to New Zealand, hence why we created the ‘More Kiwi Genius’ campaign.

Our creative drew on an eclectic group of famous Kiwi geniuses, who through a socially driven competition mechanic, saw record levels of engagement and audience growth. The campaign helped to position not only the co-branded Marmite product but helped build Abe’s into the most engaged bagel brand in New Zealand.

R SERIES GWP CAMPAIGN

Canon New Zealand partnered with Spruik Social in August 2022 to breathe new life into their annual Canon camera gift with purchase campaign (GWP).

Canon tasked us to develop a strategic social plan with the goal of significantly improving on the sales results from the previous year.

Deeply understanding your market is paramount when building a consumer campaign, no more so than when communicating with accomplished photographers!

Talking to a creative audience meant applying creative thinking to the strategy, and carefully crafting content to engage them with an emotional pull to purchase.

Mindful of this audience’s attention to visual detail our creative team created alternative asset treatments that served up different image options and colourways across Canon’s social channels, with surprising results.

Being plugged into each channels algorithm means that we were able to measure engagement on the fly allowing us to “test and measure” and lead with the most engaged creative from our test sample.

This approach not only exceeded the campaigns objectives but established a firm strategic platform for future campaigns.

UNDERSTANDING AND EXPRESSING THE SOUL OF AN ICONIC INSTITUTION

Following an extensive rebrand we were tasked with creating core social assets for the new brand that could be used by the inhouse YWCA team who manage their social platforms on an ongoing basis.

Through dual graphic elements; a colour palette representative of both women and girls; contrasting typography; and intersecting imagery and content, we built a social identity that is not only flexible but also represents the impact the YWCA makes on the girls and women of New Zealand.

DELIVERING AN EDUCATIONAL RESOURCE

A congruent brand experience on their social media platforms anchors Davenports Law as a leading player in the competitive legal landscape.

Davenports Law provide us with the opportunity to create and run strategic, always on brand and campaign content.

Across multiple channels, we continually work to build content that is current, while staying true to the brand essence and promise. We are focused on creating the most engaging social media experience for their audience.

INTRODUCING A LEGENDARY EUROPEAN BRAND THAT SPEAKS FLUENT KIWI

The NEFF brand philosophy is ‘cooking inspires people, people inspire us’, so our goal when launching the brand into New Zealand was to demonstrate to consumers how this philosophy fitted perfectly with the “Kiwi” lifestyle.

Our creative strategy focussed on socially driven cooking scenes featuring delectable food and strategically placed products.
These compositions were then carefully paired with the brands playful font choices and hand-drawn illustrations to complete the picture.

All of these details strategically “collide” to create engaging content that helps build a story, which is deliciously NEFF.

COLOUR AND VIBRANCY BLENDED WITH ONLINE PERFORMANCE

Following Spruik’s comprehensive brand identity update to reposition Kitchens By Design as one of the premium kitchen design studios in Auckland, we were tasked with the development of a social media strategy. As the first point of contact for many customers their social media platforms needed to showcase their portfolio of exquisite kitchens and act as an initial sales tool.

Beautifully considered, fit for purpose design is the cornerstone of Kitchens By Design. Through the use of stunning, high-quality photography and thoughtfully crafted project stories, we proposed to drive enquiries by clearly demonstrating how special a Kitchens By Design kitchen truly is.

SIMPLICITY IS KEY

Courier service Pass The Parcel identified three friction points that were causing difficulties for them and their consumers – and no-one likes difficult, but, everyone loves simple and easy!

So we created a campaign that addressed these pain points and demonstrated how Pass The Parcel could make their courier experience a lot simpler – Pass The Parcel, the definition of ‘Sending Made Simple’.

What was primarily an informational campaign drove record numbers in engagement and was instrumental in building the Pass The Parcel brand to becoming the number one choice for online shoppers in New Zealand.

COMMUNICATING A COMMUNICATIONS TECHNOLOGY BUSINESS

Skopik came to us as a newly branded business. Our first priority was to take design-first approach to Skopik’s social feeds, maximising and creating visual appeal around its products and leveraging the diversity of its services to their advantage. We used careful curation and creative assets to appeal to their visually-led audiences of designers, architects and specifiers. We implemented a paid digital strategy to push brand awareness and grow a highly relevant following.

We also designed content to build the Skopik audience’s understanding of its more niche software driven services, strengthening what once were disparate areas of the business into one core brand message. This was communicated with organic content that focussed on the people within the business that supported Skopik’s brand promise which is “We make buildings work, by transforming bricks and mortar into living spaces”. Our launch saw Skopik gain fast traction in a competitive sector.